Tarik El Jdide - The Blueprint
A book about the political poster as theme park
A book about the political poster as theme park
This book was my final project during my BA studies at the American University of Beirut. It takes the form of a Lebanese political party's annual report regarding a project aimed to boost the party's loyalty within a Beiruti neighborhood. A governmental decision aimed at prohibiting political posters sparks a "rebranding" of the urban space with the corporate identity of the party. The book documents the research of four main targets of the rebranding as well as the implementation phase.